We eat rice every day grain and oil, fruits and vegetables, where will you buy? Whether it is the traditional supermarket or a new type of electricity business enterprises, selling a lot of fresh goods, but really can do the fresh products are not much business. Distribution, cold chain, storage, procurement ... ... the characteristics of fresh goods determines its sales costs are often higher than other commodities, while transport and distribution process of the loss, and may bring the product phase or quality decline. In Suzhou traditional food market changes, but also to find some leaders. How do they seek to transform? Is it possible to follow the business model? This reporter recently visited this.

Supermarkets have to build a background to sell vegetables

In the town of Qingqing Road, No. 1, China Resources Vanguard, where the focus of support for the company beef and mutton, pig accessories, frozen birds, fruits and vegetables, low-temperature goods logistics and distribution, and support the cooperation base of fruit and vegetable rough processing, package. Here the fresh goods, every day to deal with Suzhou and Wuxi 24 supermarkets, Zhejiang East 34 supermarkets, Zhejiang North 15 supermarkets and 230 standard supermarkets and 75 convenience stores of fresh goods distribution business, distribution radius to 380 km.
Reporters learned yesterday from the scene, starting from May 27, fresh distribution center has been in Suzhou, Wuxi store trial operation. At present the brand supermarket 100% of the vegetables and 80% of the fruits are from their own fresh storage center.
According to the person in charge of the scene, this way, the original fresh goods from the supplier to purchase the old model was once broken, store fresh storage from the large-scale agricultural products wholesale market or direct purchase of the base, according to the number of stores to the store Distribution. "After sorting and picking, we identified 90 varieties and purchased it every day." The official said the most immediate benefit was that the cost was further squeezed. He said, from the hands of suppliers getting goods, stores on the price is not control, and the store freshly warehouses independent procurement, less Road links do not say, the market price of the product price, promotion is more at the end.
Used to buy food in the supermarket aunt Zhou said that the supermarket is really not expensive, such as the market price of 500 grams per 500 grams of purple potato, in the supermarket every 500 grams to sell more than 2. "We have a lot of food than the market price lower." Huarun million relevant person in charge said that the current daily production of fresh storage can reach 120 tons, so the scale, large single purchase, the store from the agricultural wholesale market in the purchase , In order to obtain the right to speak, further down the purchase price. According to statistics, the fresh distribution center has been put into use, the store average price of fresh products fell 20%, sales growth of more than three digits.
In addition, in the food safety, the fresh warehouse set up a rapid detection point, one by one on the product testing, and asked the business must provide the goods sent to the agricultural inspection report. Responsible person said: "to take a double detection mechanism, the pesticide residue is a three-level control mechanism, since the mining point, fresh distribution center laboratory and third-party SGS from time to time sampling to ensure the safety of goods." Reporters on the scene to see, Fresh chemical distribution center laboratory area of ​​about 45 square meters, the main physical and chemical testing: pesticide residues, methanol, sulfur dioxide, fluorescent agents, antibiotics, moisture content.

Parity delivery to meet the needs of the people

In the industrial park in the new community, a 20 square meters around the white simple room, there are residents with orders to come to pick up vegetables. Several staff members are busy collecting orders, checking, shipping, sticking to the menu marked with the next day vegetable price, and the number of the menu. The top of the menu indicates: Below the market average price of more than 20%. Where the vegetables from the South Central Bridge market unified packaging, finishing and distribution. Here is the South Link Bridge community cheap distribution shop. "Our vegetables are half a catty, a pound, two pounds, are based on the needs of the people quantitative packaging good." According to the South Central Bridge Distribution Co., Ltd. Deputy General Manager of the introduction of high school.
June 2011, Nanhuan Bridge wholesale market in Jinchang District rose garden community founded the first cheap agricultural products distribution store. Prior to this, the South Ring Bridge has begun to "test the water" cheap distribution shop. But for various reasons, two attempts are not successful, and finally had to close.
After the first two failed, cheap distribution store model came into being. There is no rent, no fixed employees, through the booking order to reduce losses, is the most economical and most effective way. After booking the order, the unlimited supply, today set a hundred copies, tomorrow will be able to send one hundred, there will not be sold out of the situation. After years of development, and now distribution shop sales from the initial variety of more than 30, increased to the meat, prime, rice and other eight categories of agricultural products, more than 190 varieties. Which vegetables more than 20,000 kilograms of daily sales, daily sales of over 20,000 yuan, Suzhou has benefited more than 20,000 people.
"This model is the premise that there must be community support, there is no support to do so later." High school that every morning at 6 o'clock, by the Community Industry Council or neighborhood committees to arrange residents of the community residents, to participate in the site Of the food delivery, each person to give 25 yuan per day of labor subsidies. The distribution center has signed a cooperation agreement with the community where the sites are located, and clearly defined their respective responsibilities and obligations. "Volunteers are not enough, if the volunteer enthusiasm is not high, the attitude will be bad, while the attitude directly determines the turnover, turnover less, the distribution shop is difficult to sustain.
For the next step in the direction of development, Gao Li Li said that to take care of some working class after work to serve the needs of food, cheap agricultural community distribution shop will be in the afternoon 4:30 to 6:30 this time, try to increase the afternoon file. Why not eight hours? According to him, mainly to take into account the volunteer factors. If you need to operate for 8 hours a day, they will not want to do it. In addition, e-commerce will also be integrated into the cheap agricultural community distribution shop. Mobile POS machines, online ordering, so that distribution stores to further meet the needs of different sectors.

High - end community building intelligent farms

In the industrial park a high-end community, the door to see, not the usual residential area of ​​the mailbox, but three to the cabinet. Fresh cabinet "room temperature cabinet", "freezer" and "freezer", each cabinet neatly arranged 10 fresh storage cabinets, a total of 30 grid.
These freshmen belong to a company called "Fresh Food". Company marketing department person in charge, each grid only put a fresh package every time. The owner of these parcels must be residential residents. They are registered through the network as a member of the site, after the official website, self-service terminals, call centers, mobile applications, WeChat and other five ways 24 hours an hour, the company is responsible for the residents of the order category, sent to the designated storage grid. After the package, the background automatically send text messages to remind consumers, consumers only need to swipe, you can in the designated smart fresh storage grid to take the package.
Ms. Zhou is the company's customers, she in August this year through a friend to become a member of the brand. "Before going to work after the first to go to the supermarket to buy food, things are not necessarily fresh, and very tired. Now to facilitate a lot.I am just after work every day to the property floor of the smart fresh storage cabinet, the card before the day to buy fresh vegetables , Fruit and milk, go home to cook directly on their fresh home prices, I compare, than the home near the vegetable market, the price of vegetables is slightly higher, but for those who do not have time to buy food, A little higher price to buy time is totally acceptable. "
"In advance to collect the user to buy the demand, to the origin of the direct purchase of fresh, distributed to the community, the user since mention." Food fresh founder Zhang Hongliang introduction, this "Internet + vegetable field" model not only reduce the packaging, labor, logistics Explicit costs, scheduled consumption, on-demand supply is also effective to avoid the waste caused by poor sales; in improving efficiency, the intermediate links and inventory time greatly reduced to ensure the freshness of food. The team also established a set of safety control system, set up a fresh food safety testing room, and cooperation with the Suzhou Municipal Agricultural Commission to establish pesticide testing center.
At present, the fresh "community intelligence micro-vegetable field" has been settled in nearly 200 Suzhou district, more than 400 Shanghai district, for more than 100,000 families to provide fresh home with services, the next will enter Beijing, Guangzhou, in a second-tier cities Layout, and strive to become the country's largest fresh home with enterprises. In the first round of financing 50 million yuan on the basis of Suzhou High-tech Zone Crew team "fresh food fresh" recently received 110 million yuan venture capital support. B round of financing to provide a broader resource and platform, is expected to enter the district and the rapid increase in service groups to further reduce costs and prices.